PETER JO is a brand of ethical and natural clothing for girls 0-12 years.

Made to last, with love for Nature, with love for Earth.

Our materials are organic, soft and eco-friendly: organic cotton, linen, muslin cotton.

Our concept is based on preservation of environment and resources, correct disposal of stocks and social responsibility.



The desire to introduce eco-friendly high-quality clothing for children, made of soft organic fabrics is in the origins of foundation of our brand PETER JO, locally produced in Porto since 2016.  

 PETER JO is an independent, family-run business, and like you, we care deeply for our environment and community. We believe in conscious creation and strive to deliver collections that pioneer sustainability. 

How it started:

Mostly because of my personal experience as a mother of two girls, it was and it still is really hard to find high-quality kids clothing made in Europe with an emphasis on sustainability, impact on the environment, softness of the fabrics and safety for children. Most of the shops simply don’t have this clothing and what you see around is a low quality mass fashion, which doesn’t have a personality and does not care about the health of the kids, who wear these clothes.

My husband and I have started this project. I guess the results of my inspiration and taste are fully reflected within the collection of PETER JO. We are closely working with the local manufacturer and suppliers in Portugal, so we receive and exchange a lot of expertise, knowledge and ideas.

Actually the process of creation of every style from our collection takes a lot of time, testing and experimenting. So before getting to the final variant, which is included in the collection, we really go through a lot of details, practical features of the garments, the durability and comfort of usage, shrinkage during the washing cycle and etc. We carefully choose the accessories, the materials and even the placement of all the details on the clothes, because it’s extremely important to create a garment, which would be easy to dress, easy to wear for the child and for the parent.

Above all we value the selection of natural organic fabrics and accessories, which are beneficial for the children.

Our concept is based on preservation of environment and resources by using fabrics made of natural fibers, correct disposal of stocks and social responsibility.

A creation of each single piece from our collections involves a lot of professional expertise. Starting from the correct modeling and sizing of the garment, to provide a perfect fitting and comfortable wearing, up to the thoughtful placement of details and accessories.

Maintaining traditions and sustainability.